Research focused on understanding what artists and creators look for in a space, studying creative residencies, design-forward hotels, and collaborative work environments. These insights shaped a vision for COVE as a place that fuels inspiration while offering a calming, supportive atmosphere.

Development explored visual directions that balance calmness and creativity, focusing on refined color palettes, clean typography, and organic graphic elements inspired by studio environments. Multiple logo concepts, layout studies, and identity systems were created to reflect COVE’s blend of relaxation, artistry, and community.

The visual system was brought to life through environmental graphics, wayfinding, digital interfaces, and branded guest experiences. The cohesive rollout reinforces COVE as a serene yet inspiring destination for creators.