Kato Kombucha Kits
The Kato kombucha kit refresh brings bold color and playfulness to the brand, inspired by Mr. Kato’s Japanese heritage. The new identity feels lively and inviting, encouraging a fun and creative approach to brewing at home.
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Research focused on the DIY kombucha market, existing brand touchpoints, and Japanese design influences. These insights established a direction that highlights Kato’s vibrance, playfulness, and cultural roots.
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Development focused on refining playful color palettes, expressive typography, and simplified, Japanese-inspired illustrations. Multiple packaging and layout directions were explored to create a visual identity that feels energetic, approachable, and true to the brand.
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Execution brought the refined visual system to life through final packaging designs, brand assets, and product mockups. The completed identity applies the playful color palette, bold typography, and simplified illustrations across touchpoints to create a cohesive, vibrant brand experience.