Research emphasized how residents engage with Mecklenburg County parks, highlighting themes of connection, accessibility, and community pride. These insights informed a direction that better reflects the county’s diverse, shared outdoor experiences.

During development, visual elements were shaped to reflect the county’s welcoming outdoor spaces—using friendly type, natural-inspired colors, and adaptable graphics to support a cohesive, community-centered identity.

Execution implemented the refined colors, type, and graphics across signage and branded materials, creating a unified and welcoming identity.